BMW’s CEO Oliver Zipse introduced their new “BMW i Vision Dee” EV sports sedan, a car that transitions colors between 32 colors including white, green, blue, pink, yellow, and purple. The car uses an E-ink which is used in the e-readers of Kindle; the body of the car is divided into microcapsules that contain the color pigments. The color settings are changed based on applying an electric field; each color is simulated by an electric field. “Dee” stands for ‘digital emotional experience’ and underscores the growing bond between humans and machines. BMW designers believe that there will be a fusion between virtual experience and driving. This video shows how the car changes colors.