Ferrari’s Digital Transformation with Snapdragon/Qualcomm

Qualcomm’s Snapdragon logo made its debut on Ferrari’s single-seater F1-175 racing model on February 17, 2022. Earlier in February, both companies announced their partnership to bring a high-tech driving experience through the Snapdragon Digital Chassis which will connect Ferrari to the 5G technology. Ferrari’s new CEO Benedetto Vigna said that working with the Snapdragon processor will accelerate Ferrari’s digital transformation and transformation to cleaner mobility. We wonder how fast the Advanced Driver Assistance Systems (ADAS) would have to be to match the digitally enabled Ferrari’s speed. Not a car for everyone. And everyone couldn’t afford it.

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